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Totally agree with this.

Maybe it has to do with if your audience reads everything you put out or not. For tweets the advice publish a lot is probably right. Low-performing tweets are not seen by anyone anyway. But few people would give that advice to an author. One really bad book and you have perhaps lost half your audience. Substack is not as extreme as writing books, but in todays overcrowded content space I really only start reading articles I have reason to believe will be very good.

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